Spark plug manufacturer NGK is celebrating playing a key role in another motor sport success after NGK-sponsored Speedway star Greg Hancock became 2014 FIM Speedway World Champion.

The 44-year-old American became the oldest rider to win the title when he clinched his third world championship at Borygo Torun FIM Speedway Grand Prix of Poland.

NGK Spark Plugs (UK) Ltd has sponsored Greg for a number of years, supplying the company’s specialist Iridium racing plugs which he uses on his 500cc bikes. The sponsorship came about after John Money, of NGK Spark Plugs, met Greg’s manager Richard Child.

John said: “At the time Greg was using another company’s spark plugs, but after meeting up with Richard I managed to persuade him to try NGK and we haven’t looked back since then.” He added, “Greg is well respected within the Speedway world and is very popular with fans so the tie-up has been very worthwhile. He is a great ambassador for Speedway and NGK and we are delighted with what he has achieved this year.”

NGK Spark Plugs has a long-standing association with Speedway. As well as individual riders, the company sponsors the Coventry Bees team which has won through to the forthcoming British Elite League Grand Final.