The new Volvo XC60 is on display in Ireland for the first time at a Scandinavian-inspired pop-up shop in Dundrum Town Centre.

Customers visiting the centre will get a chance to see Volvo's long-awaited new SUV. Customers are invited to experience first-hand the look and feel of Volvo's latest premium offering in the comfort of a relaxed, Scandinavian environment.

The pop-up shop  features Volvo's new XC60 T8 R Design in Crystal White, alongside the firm's recently launched S90 premium saloon and V40 hatchback.

David Thomas, Managing Director, Volvo Car Ireland, said: "We're delighted to be able to open Volvo Car Ireland's first ever pop up shop in Dundrum Town Centre. We hope to give shoppers a truly unique and premium experience and reach a new demographic of shoppers who may not have been overly familiar with the Volvo brand and what it stands for before.  Customers can explore our stylish new XC60, S90 and V40 models in a relaxed, Scandinavian inspired environment, which reflects the design of our products and gives visitors a sense of the Volvo car brand.'

Don Nugent, General Manager, Dundrum Town Centre, commented, "Our continued mission is to excite and delight our customers daily. We are always striving to entertain and offer new experiences such as the hugely successful POCO pop-up and Diarmuid Gavin's Garden of Pure Imagination. This summer promises to be an exciting one for the Dundrum shopper and we are delighted to work with Volvo to showcase the new XC60!"

The Volvo pop-up shop is located on level two of Dundrum Town Centre, opposite Karen Millen and Fields jewellers and is open from today, Thursday 1st of June until Sunday 2nd July.